Marketing Leadership at Institutional Scale · Gulf

Tamim Al Adwan

Twenty years leading marketing for the Gulf's flagship institutions, and running companies of his own. Head of function. Managing director. Founder.

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0
Years in house
0
Functions built or rebuilt
0
Founder exits
AED 0M+
Budgets owned
The record

Twenty years.
Seven builds.

Every role held to the same standard: leave the function stronger than the organisation that inherited it.

Founded

Forward Media

Managing Director · Dubai

2021 →
  • Brand, content and performance firm. Team of 25, over 100 clients across the UAE and region
  • Repositioning into a marketing AI implementation consultancy: audit, deployment and optimisation of AI across client marketing operations
Restructured

Dubai International Financial Centre

Head of Marketing & Corporate Communications

2019
  • Team of 12, budget above AED 20M across PR, partnerships, brand, digital and performance
  • Rebuilt the department around data science and content and launched the new DIFC brand
  • Doubled performance across all KPIs including leads, traffic and views
Restructured

Emirates National Oil Company

Head of Communications Planning & Relationship

2018
  • Restructured a department of 20 and owned a budget above AED 50M
  • Authored ENOC's first stakeholder strategy and launched the Expo 2020 pavilion campaign
Rebranded

Community Development Authority

Head of Marketing & Events

2015
  • Launched the new CDA brand and visual identity. Team of 6, AED 10M annual budget
  • Created and launched the Mansour bin Mohammed Short Film Awards
Built from zero

Roads & Transport Authority

Head of Advertising & Promotion

2008
  • Built the advertising section from scratch and led it for six years: team of 12, structure, agency roster and governance
  • Launched the Dubai Metro and Dubai Tram brands with campaign budgets above AED 50M
Built from zero

Dubai Municipality · Children's City

Marketing & Communication

2007
  • Established the Children's City marketing department, its first dedicated marketing function
  • Grew visitors 40% and delivered Dubai's first dinosaur exhibition with the Field Museum, Chicago
Founded · Acquired 2006

Be Public & MJ Production

Founder & Co Founder · Amman

2002
  • Events and production companies. Teams of 100+, twenty concerts, four festivals at 2,000+ attendance each
  • Both companies acquired in 2006
Operating level

Built for the table,
not beneath it.

01

Owns the number, not just the budget

Founder and MD with full P&L. Institutional budgets above AED 120M carried as an owner, not a spender.

02

Builds organisations and their leaders

Four marketing organisations designed or redesigned, including the people hired to run them.

03

Peer to commercial leadership

Two decades at executive level in flagship institutions. Comfortable sharing the growth number with commercial.

The range

One operator.
Two languages.

Strategy & Brand

Brand Development Marketing Strategy Corporate Communications Public Relations Institutional Partnerships

Growth & Performance

Performance Marketing Demand Generation Data & Measurement Digital & Social AI Marketing Implementation

Leadership & Ventures

Team Building & Hiring Budget Ownership Events & Activations Product Development Venture Building العربية